Pitti Uomo 94 – Where fashionistas meet…

Fashion
se signature style - the blog by Steven Epprecht

…and celebrate the latest fashion and themselves. Therefore, it’s the so called “place-to-be” in the fashion agenda twice a year and every more or less influential person within the fashion circus is traveling to the beautiful Italian city Florence.

The city which becomes every January and June for one week to the fashion mecca in Italy and beyond. Because fashionistas from all over Europe, even the world are traveling there to be part of this important event in the fashion industry. And we all know the famous pictures from all the men’s fashion and style bloggers at the typical spot. The little wall where they are all stringed next to each other. Waiting for the photographers, chatting with their blogger friends and posing for the pictures of the people passing by taking snap shots. And these photos will be spread and shared afterwards on their social media channels with the world.

Of course, I couldn’t resist to go to that spot. On one hand to see what’s happening there and on the other hand to take pictures as well. And thanks to JUCAN tailor-made I was perfectly dressed for this day. But, you know I am a blogger and I am working in this industry for many years, but somehow I couldn’t get familiar with it. It was a rather special atmosphere with everyone waiting there and pretending to pose naturally. However, I think it’s part of to the game and a must for every influential male blogger with taste in fashion.

But, Pitti Uomo is more than just sitting there in your best gentleman-like or dandy outfit getting the attention of the photographers. Moreover, that’s not even the actual purpose of this event held twice a year and celebrating their 94th edition this week. I mean, it’s a positive side effect which raise even more awareness in the world and on social media. However, the actual purpose lies in bringing together the fashion brands and the buyers. In the end, it’s an important fashion fair where the latest fashion is going to be introduced to the buyers and it’s about business, it’s about lots of networking, closing deals and getting inspired by the latest fashion trends.

To sum up it’s a classical business-to-business fair where you get the chance to see all the different brands with their new collections. And it’s very well done and set up with all the different locations, outdoor stands, halls and so on. To me, definitely worth to see to get inspired by the latest collections, trendy fashionistas and gentlemen. 

Outfit: JUCAN tailor-made
Event: Pitti Immagine Uomo 94, Florence

Take care & write you soon…

Steven

Steven

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