40k Rooftop Party – we celebrated my real community…

Lifestyle
se signature style - the blog by Steven Epprecht

…last night with an amazing get-together. I was happy to meet some lovely people out of my community in real life and we had a blast. But apart from celebrating, I also want to take the chance to share some important thoughts with you.

Numbers are just a way of measuring anything. Money, success, temperature, time – they are anywhere and we’re quite used to focus on every number. And we judge it. When it comes to my job as a blogger/influencer (still the word I do not like to use), numbers are everything, too. 

At an early stage you need to make a decision: You can either focus on an authentic growth - liking other pictures or try out a pod (a chat group for the increase of engagement) is certainly fine. As long as you’re able to limit these actions to liking pictures and you end up using the pod after some weeks as you can notice that the engagement is still fake. And yes, it takes a lot of time and much longer than going for the other option: Buying followers or get together with an IT pro who’s installing a customized bot, which does a huge unfollow/follow game. It is efficient for sure, you can even set attributes like location etc., so the bot is focusing on the followers you really want to attract.

But, is this the solution? You may earn less if you choose the first option, but you stay real, authentic and honest and you will not receive any messages from angry or disappointed followers who are blaming you for this ugly game. And well, the salary is only another number, right? Focus on the intrinsic motivation – and you’ll get into the flow automatically. Because, if you don’t love what you do and you only do it for the money, people can see that.

You all know that I needed to make a decision as well. And the second one was no option. It wouldn’t be my character as I do not like to lie and cheat. It wouldn’t be me. My growth may be slower than in other cases, the likes on the photos may vary in a natural way (if you see a kind of fix number on each photo, you know what that means) and my reach is going to be limited as Instagram is changing the algorithm from time to time and reducing it slowly. Nevertheless, I will never have a bad feeling about anything I’m doing here on Instagram.

I’ve reached 50k a few days ago and as mentioned, I just had the 40k event last night. Thank you very much Goldkind Concept and Lillet Suisse to be the sponsors for this lovely evening. I’m happy that we’re doing that every 10k followers. It’s an effort on our side, but it’s crucial to connect online and offline. That’s my opinion at least. It is important to me, to give back something to my community. To the ones who follow my path, the ones who show me love, the ones who support me on my way. Without them, it wouldn’t be the same. I am happy to create content and if the content I am creating is loved, it’s even more fun. And therefore, I am so thankful to have such a great community and that I could meet some of them in person. To get to know more about their interesting lives. Every person has its own exciting story and I love to meet new people and to share thoughts, impressions and stories. 

That’s why we’re already in the planning phase for the 50k event, which should allow us to invite some more of you. So I’m happy to grow as I’m doing these days. Not for the fact to earn more money but to meet some of you guys on a “regular” basis. 

Thank you all for your support and see you soon at the next events.

Drinks: Lillet Suisse
Location & Catering: Goldkind Concept, Zurich

Take care & write you soon…

Steven

Steven

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