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I’m sure, it is not only me, and for sure not men only who just love to wear jeans. Whether it’s about a pair of blue jeans, a jeans jacket or a jeans shirt. It simply is one of the greatest basics in each wardrobe. Like a leather jacket, a suit or the little black dress we know every woman wants to have. Yves Saint Laurent said: I wish I had invented blue jeans. They have expression, modesty, sex appeal, simplicity - all I hope for in my clothes.


We all know that there’s a whole science when it comes to colors. It’s about the meaning of the different colors in terms of psychology. The colors we see have different meaning and we associate them differently. And yes, colors you choose to wear can represent the way you feel.


Sustainability is one of the big words since quite a long time now. And it doesn’t really matter where you’re looking at. Sustainability concerns our daily life and all the different views and aspects that come with it. It may be the rather simple decision whether we use our car or the train to go to work, which products we buy for preparing our meals and which clothes and shoes we’re going to wear.


…I just love to wear them. Them? Yes, it’s about shoes and well I’m sure, you all know I’m talking about Adidas, don’t you? I don’t think that there’s any other shoe out there that has got that name. It’s incredible when you’re thinking about the whole Superstar era and its cult status for many years.


Alright, I am already a week here in Milan and my days look basically like: getting up in the morning, look for all the castings and where to get there and when. Then it’s all about waiting and waiting and waiting. Sometimes the line is even down the stairs to the entrance and beyond. Yes it needs a lot of patience.


As the old saying goes: Keep your face to the sun and you will never see the shadow. Why? Well, that’s easy, isn’t it? If you face the sun, the shadow lies behind you and not next or even in front of you. And I totally agree with that. But it’s normal to see the shadow from time to time. And it’s not a bad thing at all. I think we sometimes even need to see the shadow to grow. And otherwise we take all the good things we’ve got and receive for granted.


During various photoshoots I did in the last years until now, I could discover so many nice spots I haven’t really noticed before. Zurich is my hometown, but when you are rushing through the city most of the time, you miss much of its magic.


Wow! What a long and beautiful summer we’ve had. I just love or I guess I need to say loved it. It is my favorite time of the year. The sun is shining so many hours a day and you just need to wear a t-shirt and jeans to step out of your home. You don’t need to think about getting cold. Many people are spending their spare time at the lake or in the cafés or just strolling in the streets and enjoying dinner or a delicious ice cream.


Many people ask me, how I dress in my private life. And normally, my answer surprises people as they are expecting another answer from a male model. Well, if I am not on a job or invited to an event, I prefer just jumping into cozy clothes. I love it to hang around in jogging pants and t-shirt all day long.


London. A metropolis. An inspiration. At least form me! I love this city. Why? Hard to say. However it is the diversity, the urban, the hecticness what keeps me fascinated about the city. The streets are full of creative and business-minded people. London, well-known as the finance metropolis – for me it is beyond that. A source of inspiration…


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